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Marketing Leader - Commercial Electrical Contractors

Company: Lutron Electronics
Location: Coopersburg
Posted on: April 9, 2021

Job Description:

Lutron ElectronicsCity: CoopersburgState: PennsylvaniaRegion: North AmericaDivision: Outside Sales and MarketingLutron Electronics Co., Inc has an immediate opening on the commercial side of our business for a Marketing Leader responsible for creating demand and building loyalty with the Commercial Electrical Contractor community. In this role, you will be a critical part of the Commercial business marketing team. Your ability to think strategically combined with your "get it done" attitude and ability to forge strong working relationships across the sales, business, and communications teams will result in impactful marketing plans that drive increased brand loyalty and ultimately increased sales through this highly important customer segment.

Contributions & Responsibilities:

  • Develop an underlying segmentation and in-depth understanding of what segments to target and how
  • Gain deep insights into the target personas' wants, needs, and motivations.
  • Own the development of marketing plans and targeted campaigns from concept through to successful execution, lead generation and follow-through by sales teams
  • Develop effective and creative strategies to accelerate adoption of Lutron solutions to existing and new customer targets
  • Work collaboratively with Lutron's Product Management and Sales teams to help launch new products to the target segments ensuring rapid awareness, adoption, and sales.
  • Ensure Sales Force effectiveness via close collaboration and follow-through on lead-gen campaigns and development of hard-hitting sales enablement tools
  • Establish a hard-hitting content and story calendar that will engage the contractor community and pull them into the marketing funnel.
  • Work collaboratively with Lutron's in-house creative team to develop effective content, marketing materials, and digital tools to support campaigns
  • Interface directly with our external PR and social media agencies to develop and execute owned, earned, and paid media strategies
  • Own and manage the marketing budget associated with this customer segment to maximize effectiveness of investment.
  • Present business cases, proposals, plans, performance, successes and challenges to executive team.
  • Stay aligned to Lutron's culture and values:
    • Be passionate
    • Be flexible and adaptable to changing markets
    • Be an innovative thinker
    • Be customer focused
    • Be ethical
      Qualifications:
      • Bachelor's Degree in Marketing, Business, or equivalent
      • 6+ years of progressive B-to-B marketing experience with demonstrated success with marketing and campaign plan development and execution
      • Experience marketing a technical product or system to technical and non-technical audiences.
      • Experience working with the Commercial Electrical Contractor and AEC Community, Commercial Building Systems, and Lighting industry is a plus.
      • Exceptional communication, project management, and relationship building skills with demonstrated success working effectively with product management, sales, and in- and out-of-house agencies
      • Strong experience with digital marketing
      • Willingness to travel 20% of the time, post COVID-19 restrictions
        Lutron Electronics position as the leading manufacturer of lighting controls worldwide, our unsurpassed quality, the breadth and depth of our product offerings, and our commitment to servicing our worldwide customers have resulted in double digit growth annually. This growth has in turn allowed the company to continue to invest in recruiting and retaining the best people we can find to service our customers. Continuous growth has also fueled our ability to constantly develop new technologies and new manufacturing processes that in turn drive the creation of new or better products and services

        Lutron offers a competitive compensation and benefits package and a dynamic and professional work environment. We also offer continued growth through increased job responsibilities, courses offered through Lutron University and advancement opportunities. For more information, view our website at www.lutron.com . EOE/AA.

        #Lutron

Keywords: Lutron Electronics, Bethlehem , Marketing Leader - Commercial Electrical Contractors, Professions , Coopersburg, Pennsylvania

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