Associate Director, Brand Positioning and Marketing

Company: WebMD
Location: Newark
Posted on: January 9, 2026

Job Description:

WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Role Summary: The Associate Director, Brand Positioning & Marketing will be responsible for developing and executing comprehensive media relations strategies, driving thought leadership programs, managing industry award submissions, and overseeing corporate communications efforts. This role requires a proactive and strategic communicator with media experience, strong storytelling abilities, and expertise in elevating brand reputation. Key Responsibilities: Media Relations: Develop and execute media outreach strategies to enhance brand visibility. Cultivate and maintain relationships with key journalists, industry analysts, and media outlets. Thought Leadership: Develop and implement thought leadership initiatives, including bylined articles, speaking engagements, whitepapers, and executive visibility programs. Industry Awards & Recognition: Identify, evaluate, and manage submissions for relevant industry awards to showcase company achievements and innovations. Corporate Communications: Develop and implement internal and external corporate communications strategies that align with business objectives and enhance brand reputation. Employee Communications: Work closely with HR and leadership to craft internal messaging, company announcements, and engagement initiatives. Messaging & Content Development: Collaborate with internal stakeholders to craft compelling messaging, press releases, blog posts, and op-eds that align with business objectives. Analytics & Reporting: Track media coverage, analyze PR performance, and provide insights to optimize future strategies. Qualifications & Skills: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. 8 years of experience in corporate communications, media relations, or public relations, preferably in healthcare Strong relationships with media contacts and a proven track record of securing press coverage. Excellent written and verbal communication skills with the ability to craft compelling narratives. Experience in thought leadership positioning, executive communications, and industry recognition programs. Strong project management skills with the ability to multitask and meet deadlines. Ability to work collaboratively across teams and influence senior executives. Knowledge of media monitoring and PR analytics tools. If you are a strategic communicator with demonstrated experience in storytelling, media engagement, thought leadership, and corporate communications, we’d love to hear from you! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Compensation range: $110,000 - $120,000 per year Bonus Eligible: This position is also eligible for a discretionary company bonus, based upon business results. Benefits: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment: Health Insurance (medical, dental, and vision coverage) Paid Time Off (including vacation, sick leave, and flexible holiday days) 401(k) Retirement Plan with employer matching Life and Disability Insurance Employee Assistance Program (EAP) Commuter and/or Transit Benefits (if applicable) Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

Keywords: WebMD, Bethlehem , Associate Director, Brand Positioning and Marketing, PR / Public Relations , Newark, Pennsylvania