Director, Technical Marketing

Company: Abnormal
Location: Elkins Park
Posted on: January 8, 2026

Job Description:

Abnormal AI is seeking a Director, Technical Marketing to own the technical narrative of the company, shaping how our products, architecture, and AI-driven threat detection capabilities are communicated across all GTM channels. You will guide a growing team of technical marketers and drive alignment across Competitive Intelligence, Product, PMM, Sales Engineering, and Enablement. This role requires a proven, strategic leader who can operate across both technical depth and business impact, develop talent, and establish Abnormal as the definitive technical authority in AI-driven security. What you will do • Lead and hire a team of technical marketing professionals, establishing clear priorities, processes, and success metrics aligned with company objectives • Develop comprehensive technical marketing strategy spanning multiple product lines and go-to-market initiatives • Build and maintain strategic relationships with industry analysts to position Abnormal as the technical leader in the AI security space • Player coach creating and overseeing the creation and maintenance of technical content across all formats — demos, whitepapers, interactive demos — ensuring consistent quality and strategic alignment with business goals • Guide cross-functional teams through complex technical positioning decisions and contribute to department strategy development with significant independent judgment • Collaborate closely with R&D teams to research and understand new features, translating technical capabilities into market-ready messaging and content • Partner with sales teams to ensure technical assets align with customer needs and sales objectives • Lead the development of technical launch deliverables—including demo scenarios, validation content, and internal enablement tools—in partnership with product and PMM Must Haves • 10–12 years of experience in technical marketing, product marketing, solutions engineering, or related technical GTM roles, including 3 years leading technical marketing. • Proven track record of building and scaling technical marketing functions • Strong background in cybersecurity, email security, or adjacent security domains, with the ability to rapidly understand and explain complex technical concepts, architectures, and threat models • Proven experience owning the end-to-end development of customer-facing technical content, including videos, demo assets, technical blogs, whitepapers, and solution briefs • Excellent written and verbal communication skills, with a demonstrated ability to communicate technical value to both practitioner and executive audiences • Experience working with R&D teams and translating engineering developments into market-facing content • Demonstrated ability to serve as a technical expert during customer calls, product demos, and field engagements, with comfort navigating deep technical questions and ambiguous customer needs • Bachelor’s degree in Computer Science, Engineering, Cybersecurity, or a related technical field (or equivalent practical experience) • Experience with content creation tools, video production, and technical documentation platforms Nice to Have • Previous experience scaling technical marketing teams in high-growth SaaS or security companies • Background in email security, AI-driven threat detection, or enterprise security platforms • Experience with analyst relations, technical press engagement, and industry thought leadership programs • Track record of successful cross-functional leadership in matrix organizational structures • Industry recognition as technical thought leader or subject matter expert

Keywords: Abnormal, Bethlehem , Director, Technical Marketing, PR / Public Relations , Elkins Park, Pennsylvania