Senior Manager, Market Insights - New Products

Company: SUN PHARMA
Location: Princeton Junction
Posted on: January 7, 2026

Job Description:

Sun Pharmaceuticals Industries Inc. is the fourth largest generic pharmaceutical company in the world, and rapidly building our brand presence. We manufacture, market and distribute pharmaceuticals to the nation’s largest wholesalers, distributors, warehousing and non-warehousing chain drugstores as well as managed care providers. Our goal is to continue to develop and market quality products that bring value to our customers and ultimately the patient. Current manufacturing capabilities allow Sun Pharma to develop products across most therapeutic categories. At Sun Pharma we believe our people are an invaluable asset. Our culturally diverse workforce is one of our biggest strengths, along with the rich experience they bring across varied skill-sets. We are proud that our global workforce is bound by our common values. Job Summary: As part of the New Products Planning (NPP) Team, this is an opportunity to be a key stakeholder in driving and shaping the pipeline of the company. This role will be responsible researching, analyzing, and understanding market needs to guide the development of new products. This involves gathering and interpreting data, identifying trends, and translating those insights into actionable strategies for product development and launch. Responsibilities: Gather, analyze and interpret marketplace trends and customer data to inform marketing and product development strategies Conduct analyses to determine competitive opportunities and threats from external landscape changes. Provides recommendations and insights for the brand and development teams. Track external factors (Market, Competitor & Portfolio Analysis) influencing the development of a therapy area. Conduct relevant market research to understand target market and develop market insights to support strategy planning Work closely with clinical, marketing and brand teams to add competitive intelligence through secondary data analysis Analyze and prepare forecasts and recommendations for product preferences, market penetration, market practices and sales trends. Preparing clear & concise presentations with detailed understanding of therapeutic area lifecycle elements and unmet need. Researching market conditions to contribute to early product development. Monitor market conditions, trends and competitors to project business consumer demand and plan product launch timing. Education and Experience: Bachelor’s degree required; advanced degree preferred 6 years work experience in Competitive Intelligence, Market Intelligence Experience in new product planning preferred Relevant experience in pharmaceutical industry across different therapy areas Experience in Dermatology Oncology, Immunology preferred Expertise in all critical aspects of competitive intelligence Capable to perform product comparison, attribute analysis and competitive developments in emerging areas. Ability to manage cross functional projects Ability to analyze complex models and scientific data and draw out key messages Understanding of FDA, ACCME, PhRMA regulations Proficiency in Microsoft office suite with strong command of excel Organizational skills with attention to detail and ability to multi-task among competing priorities. Proven ability to work in a collaborative, cross-functional environment at varying levels within the organization. The presently-anticipated base compensation pay range for this position is $145,500 to $178,000. Actual base compensation may vary based on a number of factors, including but not limited to geographical location and experience. In addition, this position is part of the Annual Performance Bonus Plan. Employees are eligible to participate in Company employee benefit programs which include medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; and the employee assistance program. Employees also receive various paid time off benefits, including vacation time and sick time. The compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company, or individual department/team performance, and market factors. The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent(s). We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.

Keywords: SUN PHARMA, Bethlehem , Senior Manager, Market Insights - New Products, PR / Public Relations , Princeton Junction, Pennsylvania