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SEO Content Specialist

Company: ConsumerTrack
Location: Bethlehem
Posted on: September 7, 2019

Job Description:

DescriptionConsumerTrack™ is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.ConsumerTrack is looking for a diligent SEO Content Specialist to join our Search Engine Optimization team. In this role, you will build high performing titles, driven by deep keyword research, competitive analysis, SERP analysis, and best practices.You’ll be an integral part of ensuring that we publish top content that resonates with our readers, search engines, and ultimately drives quality organic traffic. You’ll own the ideation, research, and brief creation to power the Content team’s production of SEO-related content.The ideal candidate has SEO expertise, experience in the personal finance industry, and a passion for leveraging data and deep research to create useful content.Responsibilities Perform in-depth qualitative and quantitative research on a variety of high impact keywords and topics and identify new growth opportunities to inform SEO content strategy. Leverage appropriate SEO tools and internal data sets for deep competitive analysis, content gap analysis, ideation, monitoring, insights and recommendations. Facilitate the creation of high-quality, data-driven content by producing detailed content briefs based on your research and analysis. Ensure that published pieces ultimately reflect what was outlined in the briefs and integrate SEO best practices (optimized page titles, meta descriptions, H tags, URLs, featured snippet optimizations, schema.org markup). Create new titles as well as update existing pieces to be better optimized at winning in the search results. Track organic performance of titles and continuously test and tweak to understand traffic drivers and identify improvements for greater success. Police our corpus of content to minimize duplicate content creation and keyword cannibalization. Perform regular content audits and cleanups to improve or remove outdated, low-quality, low performing content. Partner with Design, Product, and Dev teams to create new assets and features (e.g. infographics, interactive data visualizations, tools) that will enrich our content and attract more links and traffic. Ensure that our content exhibits expertise, authoritativeness, and trustworthiness, and satisfies user intent by being insightful, useful, relevant, and engaging. Requirements 2+ years in a relevant SEO and/or Content focused role Strong knowledge of SEO (keyword research, best practices, optimization strategies), content, and industry trends Experience with SEO tools (Ahrefs, Moz, SEMrush), WordPress, Google Search Console and Google Analytics preferred Creative and strong analytical and research skills. Capable of effectively organizing and modifying data via Excel and/or Google Sheets. Proven experience creating accurate, high-quality content at scale in a time-effective manner. Experience performing in-depth research projects using a variety of methodologies. Comfortable with basic HTML. Experience writing and editing digital content is a plus Benefits Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity, and passion. Awesome medical, dental and vision plans with heavy employer contribution. Paid vacation, holidays, and sick days. Flexible time/work from home (for eligible employees) Company funding for outside classes and conferences to help you improve your skills. Contribution to Student Loan Debt after the first year of employment. 401K. Employee can start contributing immediately. After the first year, CTI contributes 100% of the first 3% contributed and 50% of salary deferrals in excess of 3% up to 5% Fully stocked kitchen with snacks and beverages. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Keywords: ConsumerTrack, Bethlehem , SEO Content Specialist, Other , Bethlehem, Pennsylvania

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