Market Development Lead
Company: Campbells
Location: Nazareth
Posted on: January 17, 2023
Job Description:
Imagine...working for a company that knows that its people are
the key to its success in the marketplace. A company in which
achieving extraordinary results and having a stimulating work
experience are part of the same process.We cultivate and embrace a
diverse employee population. We recognize that people with diverse
backgrounds, experiences and perspectives fuel our growth and
enrich our global culture.We are looking for an individual who
enjoys working in a fast-paced, team oriented environment, likes to
be challenged, and values the opportunity to make a
difference.General SummaryThe Market Sales Lead (MSL) will provide
area support for the retail customer, business continuity and field
sales execution team. -The MSL will drive retail engagement and
Independent Distribution Partner (IDP) partnership while being able
to troubleshoot and own the resolution of front-line issues. -Their
primary focus will be retail engagement and the identification of
incremental volume opportunities at retailer level to deliver our
sales objectives. -Retail Engagement (60%):
- Monitor, measure, and ensure compliance with retailer
expectations. -
- Develop and maintain strong relationships with retailer
management by demonstrating -sales business acumen and partnership.
-
- Identify incremental and compression selling opportunities
related to display and distribution and recommend such
opportunities to IDPs for execution. -
- Adapt to retailer and market level conditions to drive business
decisions and make recommendations that will improve sales
performance.
- Establish and maintain a high level of retailer engagement
through store frequency visits and prioritization of retailer
concerns.
- Apply business acumen to resolve disputes with retailers.
- Leverage sales technology and data to unlock retailer
opportunities and properly respond to retailer ad hoc
requests.
- Create monthly retailer engagement plans, set weekly calendar
to manage the plan, and adjust on a weekly basis based on changing
retailer priorities.
- Improve retailer satisfaction by trouble shooting product
supply issues and selling-in point-of-sale promotional
material.
- Develop metrics to identify inefficiencies and areas for
improvement within assigned market.
- Assist with various aspects of pre-event, main event, and
post-event execution.
- Communicate -distribution, merchandising and promotion
priorities against specific retailer targets in the market to cross
functional partners. -
- Support retailer expected service levels within the
market.
- Understand, communicate, and apply the variability and
uniqueness for the retailer and shopper, as well as growth
potential, in different market conditions across multiple classes
of trade (Convenience, Mass, Grocery and Drug, etc.).IDP Engagement
(35%):
- Establish and maintain -strong relationships with IDPs.
- Ensure visible engagement and collaborate regularly with IDPs
on problem solving related to service delivery to retailers. -
- Effectively communicate specific retailer expectations and
opportunities to IDPs.
- Support adhoc IDP requests.
- Provide professional in-the-moment conflict management and
resolution with IDPs when issues arise.Emergency Services (5%):
- Coordinate with local Business Development Managers, Zone Sales
Managers, Market Development Leads and Warehouse teams to execute
in-the-moment urgent tasks to respond to retailer demands.
- Support with store resets based on retailer demand.
- Provide emergency services for all retailers, primarily through
temporary labor or seeking solutions with nearby IDPs or other
third party agencies.
- Offer and, if requested, provide in-store support for
promotional activity to meet retailer demands, following IDP
authorization protocol.Job Complexity/Scope:
- Communicate in an effective, sophisticated, and nuanced manner
to a diverse group of internal and external cross functional
partners. -
- Establish, develop, and maintain business relationships with
independent third parties through engagement (IDPs, retailers,
etc.). -
- Analyze and synthesize data from multiple complex sources in
order to assess and effectively communicate business goals,
strategies, and objectives. -
- Have a clear understanding of IDP business model.
- Solve complex problems maintaining focus and overcoming
obstacles until goals and commitments are met.
- Leverage technology to make informed business decisions. -
- Assist with emergency retailer situations.
- Align on monthly priorities and follow through to exceed
retailer expectations. -
- Provide real-time feedback/insights on store-level
opportunities.
- Maintain excellent presentation skills (oral and written
communication skills).
- Demonstrate proficiency in key Microsoft platforms (including
Excel) and general aptitude to use technology (e.g., Microsoft
Suite of products, and sales-related software).
- Partner with Business Development Manager, Zone Sales Manager,
Market Development Lead, retailers, warehouse teams and IDPs to
proactively identify business constraints, opportunities, and
needs.Job Specifications:
- B.A. required
- 0-3 years of relevant experience
- Strong written and verbal communication
- Problem solving skills
- Strong technical and analytical skills
- Advanced Microsoft skills including Excel and PowerPoint -
- Leadership skillsWorking Conditions:
- Travel as needed, both local and overnight
- Must be able to relocate as requiredPhysical Demands:While
performing the duties of this job, the employee frequently is
required to stand, walk and sit. The employee is occasionally
required to climb or balance and stoop, kneel, crouch, or crawl.
The employee must frequently lift and/or move up to 35 pounds and
occasionally lift and/or move up to 50 pounds. -The employee is
required to drive to stores, warehouses and hubs within the market
on a consistent basis.Disclaimer:The preceding job description has
been designed to indicate the general nature and level of work
performed by employees within this classification. -It is not
designed to contain or be interpreted as a comprehensive inventory
of all duties, responsibilities and qualifications required of
employees assigned to this job.ACRThe Company is committed to
providing equal opportunity for employees and applicants in all
aspects of the employment relationship, without regard to race,
color, sex, sexual orientation, gender identity, national origin,
citizenship, marital status, veteran status, disability, age,
religion or any other classification protected by law.In that
regard, U.S. applicants and employees are protected from
discrimination based on certain categories protected by Federal
law. Click for additional information.
Keywords: Campbells, Bethlehem , Market Development Lead, Other , Nazareth, Pennsylvania
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