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Social Media Specialist, Full-Time, First Shift, Bethlehem

Company: St Luke's University Health Network
Location: Bethlehem
Posted on: June 12, 2021

Job Description:

St. Luke's is proud of the skills, experience and compassion of its employees. The employees of St. Luke's are our most valuable asset! Individually and together, our employees are dedicated to satisfying the mission of our organization which is an unwavering commitment to excellence as we care for the sick and injured; educate physicians, nurses and other health care providers; and improve access to care in the communities we serve, regardless of a patient's ability to pay for health care.

Develop a social media strategy using best practices to endure St. Luke's content and strategies that are aligned to St. Luke's internal/external marketing and communication objectives. Work closely with marketing directors to plan, place and monitor social media messages for service lines, network events and facilities. Manage day to day activities for all SLUHN social media accounts. Ensure proper use of social media channels across the network and support training of network personnel on social media policy guidelines and best practices. Report on social media performance to key stakeholders. Develop a comprehensive social media strategy for the Network.


  • Align social media content and strategies to St. Luke's internal/external marketing communication objectives
  • Work with marketing managers to plan and place social media messages for service lines, events and facilities.
  • Manage day-to-day publishing activities on social channels, ensuring that all content reflects St. Luke's values, voice and tone.
  • Build calendar of posts based on interaction with and approval by marketing managers.
  • Manage Sprout Social (analytics, scheduling, responding).
  • Submit monthly report of analytics and results of social media progress
  • Assist with the development of new Facebook pages, train "owners" to properly maintain site in accordance with social media policies and procedures and monitor activity
  • Assist with researching and purchasing stock photography for social media purposes
  • Update social media platform design (Facebook, Twitter, others as identified)
  • Analyze current outlets (Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn)
  • Optimize the number of Facebook pages.
  • Revisit/revise policy
  • Assist with audits of branded service line/doctor social media accounts.
  • Stays current with trends and technology in social media, identifies opportunities to apply new technology and techniques to platforms to gain efficiency and effectiveness.
  • Track, grow and engage with social media followers
  • Update blog posts on the news section of service line websites
  • Support and promote live events (before, during and after events)


Sitting for up to 7 hours-per-day, 4 hours at-a-time; standing for up to 7 hours-per-day, 4 hours at-a-time; walking for up to 2 hours-a-day, 1 hour at-a-time. Requires crouching, kneeling, and lifting of objects weighing up to 40 pounds, pushing objects weighing up to 80 pounds. Requires hand and finger dexterity to use computer equipment. Seeing as it relates to general, near, color and peripheral vision. Hearing as it relates to normal and telephone conversations.


Bachelor's Degree in Communications or other related field required


Previous experience managing projects; experience with social media required

Please complete your application using your full legal name and current home address. Be sure to include employment history for the past seven (7) years, including your present employer. Additionally, you are encouraged to upload a current resume, including all work history, education, and/or certifications and licenses, if applicable. It is highly recommended that you create a profile at the conclusion of submitting your first application. Thank you for your interest in St. Luke's!!

St. Luke's University Health Network is an Equal Opportunity Employer.

Keywords: St Luke's University Health Network, Bethlehem , Social Media Specialist, Full-Time, First Shift, Bethlehem, Other , Bethlehem, Pennsylvania

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