Sr. Strategic Planner, Ads Brand Innovation Lab

Company: Amazon Ads
Location: New York City
Posted on: April 2, 2026

Job Description:

Amazon Ads is the earth's most customer-centric advertising business—and the Brand Innovation Lab (BIL) is where its most ambitious creative bets come to life. BIL conceptualizes and executes bespoke advertising experiences across the full Amazon publisher landscape, turning brands' boldest ideas into one-of-a-kind campaigns that deliver measurable business results and reshape the perception of Amazon Ads on the global stage. The Senior Strategic Planner is a critical architect of this mission. This role doesn't just track capacity—it designs the operational engine that allows a world-class creative organization to scale with precision, deliver with speed, and sustain the competitive advantage that makes BIL campaigns the most-awarded in Amazon Ads. If you are an innovative planner who thrives at the intersection of strategy, data, and execution—and want your analytical work to directly influence how a business grows a portfolio that drives significant advertiser value—this is your role. This role involves navigating ambiguity with sharp judgment—assessing trade-offs across advertiser needs, business priorities, and financial constraints. You'll drive decisions through rigorous analysis, compelling alternatives, and cross-functional influence while managing competing priorities across global creative operations. Key job responsibilities • Architect a reliable global capacity plan—assess headcount needs across creative development stages, country teams, and verticals to enable consistent delivery at scale. • Drive capacity optimization by balancing business impact, employee experience, and cost efficiency; identify and resolve bottlenecks in real time. • Accelerate AI tool adoption and workflow automation across the team, translating technology investments into measurable productivity gains. • Deliver a robust KPI and reporting infrastructure—build dashboards and analytic frameworks that surface actionable insights for business and finance stakeholders. • Build and maintain planning processes that reflect end-customer experience; document workflows and present findings clearly to multi-level audiences. • Partner cross-functionally with business leaders, finance stakeholders, recruiting, and data teams to align resources and priorities for near-term execution. A day in the life Imagine your morning starts with analyzing capacity reports—identifying bottlenecks across creative pipelines. Mid-morning, you model the impact of AI tools adoption on resourcing scenarios for Finance stakeholders. After lunch, you write strategic narratives translating pipeline data into insightful analyses for leadership reviews. Afternoon brings cross-functional alignment—partnering with Recruiting on hiring velocity and Business teams on resource trade-offs. You close the day refining global capacity frameworks that balance growth ambitions against operational constraints across multi-country teams. - Bachelor's degree or equivalent - Experience in SQL or other relational databases - 5 years of Experience in capacity planning, operations planning, business analysis or equivalent - Currently has, or is in the process of obtaining, a Master's degree or above - Experience in capacity planning, operations planning, business analysis or equivalent - Experience in marketing, brand advertising, media sales, or online advertising and close work with senior advertisers and agency stakeholders - Knowledge of BI analytics, reporting or visualization tools like Tableau, AWS QuickSight, Cognos or other third-party tools - Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience with automation and any version control tools and experience with programming/scripting (Batch, VB, PowerShell, Java, C#, Chef, Perl, Ruby and/or PHP) - Experience managing and or coordinating projects in a fast pace environment Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 98,500.00 - 172,300.00 USD annually USA, WA, Seattle - 89,500.00 - 156,600.00 USD annually

Keywords: Amazon Ads, Bethlehem , Sr. Strategic Planner, Ads Brand Innovation Lab, IT / Software / Systems , New York City, Pennsylvania