Web Content Editor

Company: St. Luke's University Health Network
Location: Bethlehem
Posted on: September 12, 2023

Job Description:

St. Luke's is proud of the skills, experience and compassion of its employees. The employees of St. Luke's are our most valuable asset! Individually and together, our employees are dedicated to satisfying the mission of our organization which is an unwavering commitment to excellence as we care for the sick and injured; educate physicians, nurses and other health care providers; and improve access to care in the communities we serve, regardless of a patient's ability to pay for health care.We are seeking a talented Web Content Editor to join our team. The ideal candidate will be responsible for managing and editing website content to ensure it meets high-quality standards and aligns with business goals. The candidate will work closely with cross-functional teams to develop and implement content strategies that improve user experience and drive engagement.
JOB DUTIES AND RESPONSIBILITIES:
+ Manage and edit the website content to ensure it meets high-quality standards and aligns with business goals.
+ Collaborate with cross-functional teams to develop and implement content strategies that improve user experience and drive engagement.
+ Conduct regular content audits and analyze website metrics to identify gaps in content and opportunities for improvement.
+ Optimize website content, including headlines, descriptions, meta tags, and page titles to improve search engine ranking and drive traffic.
+ Develop and implement A/B testing plans to optimize website content and user experience.
+ Monitor user feedback and engagement metrics to measure the effectiveness of content and make adjustments as necessary.
+ Prepare and present reports on website performance and content effectiveness to senior management.
+ Assist with the project management implementation and ongoing maintenance and support of St. Lukes Internet, Intranet, and ancillary web sites. Develop and place web content
+ Other standard responsibilities as assigned.
PHYSICAL AND SENSORY DEMANDS:
Sitting for up to 7 hours-per-day, 4 hours at-a-time; standing for up to 7 hours-per-day, 4 hours at-a-time; walking for up to 2 hours-a-day, 1 hour at-a-time. Requires crouching, kneeling, and lifting of objects weighing up to 40 pounds, pushing objects weighing up to 80 pounds. Requires hand and finger dexterity to use computer equipment. Seeing as it relates to general, near, color and peripheral vision. Hearing as it relates to normal and telephone conversations.
EDUCATION:
Bachelor's Degree in marketing or other related field required
TRAINING AND EXPERIENCE:
+ Minimum of 3-5 years of extensive experience working with any major WebCMS (Web Content Management System(s)) like Adobe AEM, Acquia or Sitecore as a Web/SEO content editor is a must . Experience with Sitecore is preferred.
+ Strong attention to detail and ability to manage multiple projects simultaneously.
+ Excellent written and verbal communication skills.
+ Experience with SEO best practices and keyword research.
+ Familiarity with web design principles and user experience best practices.
+ Ability to work independently and as part of a team in a fast-paced environment.
Please complete your application using your full legal name and current home address. Be sure to include employment history for the past seven (7) years, including your present employer. Additionally, you are encouraged to upload a current resume, including all work history, education, and/or certifications and licenses, if applicable. It is highly recommended that you create a profile at the conclusion of submitting your first application. Thank you for your interest in St. Luke's!!
St. Luke's University Health Network is an Equal Opportunity Employer. (http://www.slhn.org/EOE)
Founded in 1872, St. Lukes University Health Network (http://www.slhn.org/) (SLUHN) is a fully integrated, regional, non-profit network of more than 18,000 employees providing services at 14 campuses and 300+ outpatient sites. With annual net revenue of $2.7 billion, the Networks service area includes 11 counties: Lehigh, Northampton, Berks, Bucks, Carbon, Montgomery, Monroe, Schuylkill and Luzerne counties in Pennsylvania and Warren and Hunterdon counties in New Jersey. Dedicated to advancing medical education, St. Lukes is the preeminent teaching hospital in central-eastern Pennsylvania. In partnership with Temple University, St. Lukes established the Lehigh Valleys first and only regional medical school campus. It also operates the nations longest continuously operating School of Nursing, established in 1884, and 38 fully accredited graduate medical educational programs with 347 residents and fellows. St. Lukes is the only Lehigh Valley-based health care system to earn Medicares five-star ratings (the highest) for quality, efficiency and patient satisfaction. St. Lukes is both a Leapfrog Group and Healthgrades Top Hospital and a Newsweek Worlds Best Hospital. U.S. News & World Report ranked St. Lukes #1 in the Lehigh Valley and #6 in the state. Three of IBM Watson Healths 100 Top Hospitals are St. Lukes hospitals. St. Lukes flagship University Hospital has earned the 100 Top Major Teaching Hospital designation from IBM Watson Health nine times total and seven years in a row, including in 2021 when it was identified as THE #1 TEACHING HOSPITAL IN THE COUNTRY. In 2021, IBM Watson Health also named St. Lukes among the 15 Top Health Systems nationally. Utilizing the Epic electronic medical record (EMR) system for both inpatient and outpatient services, the Network is a multi-year recipient of the Most Wired award recognizing the breadth of the SLUHNs information technology applications such as telehealth, online scheduling and online pricing information. St. Lukes is also recognized as one of the states lowest cost providers..
Learn More Here. (http://www.slhn.org/About)

Keywords: St. Luke's University Health Network, Bethlehem , Web Content Editor, IT / Software / Systems , Bethlehem, Pennsylvania