Director, Digital

Company: Inizio Evoke
Location: New York
Posted on: May 18, 2025

Job Description:

In the journey of life, your career should make a difference.At Inizio Evoke, we come together-to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.About Us:Inizio Evoke Comms is a global, award-winning health communications agency that partners with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients. We deliver insights-driven public relations campaigns, policy programs, and initiatives that advance health and wellbeing around the world.As a Director, Digital you will be the day-to-day strategic leader and point of contact for multiple clients, with the ability to seamlessly bridge the gap between high-level strategy and execution. You will take ownership of developing and implementing omnichannel digital strategies across CRM, email, web, search, and other platforms.While the Director, Digital will have a deep understanding of all things digital and omnichannel, the role goes beyond execution - the Director, Digital guides and mentors junior staff, builds client relationships, and supports the development of the Digital team. The Director, Digital is expected to effectively manage a team and deliver results while also thinking strategically about new business growth, capabilities development, and adapting to the changing omnichannel landscape.This is a remote position reporting to the Senior Vice President, Digital Strategy.You will:Client Partnerships

• Lead and manage client relationships with a high level of professionalism and strategic prowess, acting as the main day-to-day strategic point of contact and a thought partner for client teams
• Develop and manage the execution of omnichannel strategies, ensuring alignment with client business goals and KPIs as well as alignment to agency objectives
• Lead the integration of AI-powered content generation, predictive analytics, and automation tools to optimize omnichannel communications effortsLeadership and Teamwork
  • Lead, mentor, and develop digital team members, fostering a learning environment through training, feedback, and mentorship
  • Serve as an emerging thought leader within the agency and in the broader industry, representing the agency at digital events, conferences, and networking opportunities
  • Serve as a change agent internally and with partners and clients - leading the way in best practice digital communications, problem-solving, coaching and building buy-in and consensus for innovative approachesEffective Communication
    • Be point of contact in internal and client-facing meetings to share expertise, offer strategic counsel, and ensure alignment across cross-functional teams
    • Have mastery knowledge of healthcare industry, our clients and the sectors they work in and maintenance of knowledge and capabilities of the broader digital and omnichannel environment and tool
    • Demonstrate exceptional listening skills, with ability to apply conversation insights to broader strategic objectives of the Digital team and adapt based on new directionBusiness Development
      • Take ownership of organic growth within existing accounts, proactively identifying new opportunities
      • Support the preparation and execution of new business pitches, leveraging digital expertise to drive agency growth
      • Collaborate with senior leadership to shape the future of the agency's digital offerings, identifying gaps and new trends to stay aheadYou will bring:
        • Bachelor's degree, preferably in communications, marketing, strategy, business, or a related field or equivalent experience
        • 7-10 years' experience with a minimum of four (4) years' experience within a similar digital communications or digital or omnichannel marketing role
        • At least 4 years experience leading and managing digital projects and campaigns across multiple channels (web, social media, email, search, etc.)
        • Proven expertise in digital strategy, SEO, SEM, CRM, CMS, email marketing, social media, and/or UX/UI principles
        • High proficiency in designing and executing digital marketing strategies using tools such as Google Analytics, HubSpot, Salesforce, Adobe Campaign, and others
        • Strong experience with UX/UI and digital design thinking methodologies, including collaboration with design teams to implement user-centric solutions
        • Deep understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
        • Working knowledge of AI LLMs, AI prompt engineering, and, proficiency, or at least knowledge of, workflow automation
        • Exceptional presentation and communication skills, with the ability to effectively convey complex strategies to both internal and external stakeholders
        • Experience with digital project management, including scope, budgets, and timelines
        • Demonstrated ability to lead teams, mentor junior staff, and manage client relationships effectively
        • Solid experience in content strategy, digital storytelling, and paid/owned/earned media strategies
        • Ability to analyze and synthesize digital data to provide actionable insights and drive strategy
        • Excellent organizational, interpersonal, and leadership skills, with the ability to manage multiple priorities effectively
        • Strong knowledge of key industry regulations (e.g., GDPR, FDA, ABPI) as they pertain to data analytics and healthcare communications
        • Proactive, entrepreneurial, and solution-oriented mindsetInizio Evoke Comms provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.#LI-JK1#LI-HybridThe base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary - that's why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.Compensation$110,000 - $125,000 USDDon't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.Apply for this job*indicates a required fieldFirst Name *Last Name *Email *PhoneResume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileWebsiteHow did you hear about this job? * Select...Privacy Policy Acknowledgement * Select...Your privacy is important to us, so please review our Recruitment Privacy Notice before submitting your job application. Please note that some of our recruitment suppliers are based outside of the European Economic Area ("EEA"), including in the US, therefore by submitting your application you agree that your personal data may be transferred oversees.By providing your acknowledgement of our Recruitment Privacy Notice ,you agree that we may use your information for recruiting purposes over the next 24 months.Are you legally eligible/authorized to work in the country that you are applying? * Select...Will you now or in the future require visa sponsorship for employment? * Select...Have you actively interviewed with another Inizio agency in the past 12 months? If so, please provide agency name.Have you previously worked for an Inizio company? Select...Are you currently an employee at an Inizio company? Select...Please share your desired salary range. *US & Canada - Demographic QuestionsVoluntary Self-IdentificationInizio is committed to providing an environment where everyone has the confidence to be themselves and thrive. For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirelyvoluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded in an anonymized format and maintained in a confidential file separate from personnel records.As set forth in Inizio's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.Which best describes your gender identity? Select...Which best describes your race or ethnicity? Select...Select...Do you have a physical or mental disability or medical condition that substantially limits a major life activity? Select...Do you identify as LGBTQIA (Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, Intersex, Asexual/Aromantic/Agender)? Select...
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Keywords: Inizio Evoke, Bethlehem , Director, Digital, Executive , New York, Pennsylvania