Vice President, Head of Marketing, Nasdaq Capital Access Platforms

Company: Nasdaq, Inc.
Location: New York
Posted on: May 10, 2025

Job Description:

Vice President, Head of Marketing, Nasdaq Capital Access PlatformsApply locations USA - New York City - New Yorktime type Full timeposted on Posted 30+ Days Agojob requisition id R0021942The Head of Marketing for Nasdaq's Capital Access Platforms (CAP) division plays a crucial role in supporting the division and driving our transformation into a product-driven organization. We seek a visionary marketing leader with strong execution skills to leverage CAP's market position and connect capital with opportunity. This role focuses on scaling innovation through data-driven insights, AI, and modern marketing tools.The candidate will collaborate with revenue and product teams to foster growth for our corporate and investor solutions. Responsibilities include setting strategy, managing the marketing budget, and executing client lifecycle campaigns to generate leads, increase win rates, expand within existing accounts, and retain clients. Collaboration with the enterprise marketing team is essential, embracing a OneNasdaq mindset to align with overall business goals.The ideal candidate understands persona-driven targeting, market messaging, and marketing strategies that enable personalized client engagement. A strong grasp of the capital markets ecosystem and client challenges is also required.Key Responsibilities:

• Lead a multi-year transformation of the CAP marketing organization aligned with product innovation and revenue goals.
• Develop and implement innovative marketing strategies beyond traditional channels to strengthen communities in capital markets.
• Position Nasdaq as a key partner with corporate and institutional clients.
• Demonstrate marketing's contribution to business outcomes, including client acquisition, expansion, retention, and revenue diversification.
• Advocate for AI to enhance program effectiveness and efficiency.
• Monitor and improve marketing KPIs, incorporating customer feedback and ensuring brand consistency.
• Align marketing initiatives with product innovation and revenue objectives in quarterly reviews.
• Establish as a trusted marketing leader with growth opportunities within Nasdaq.
• Mentor junior marketers and team members in execution and career development.
• Travel as required.Pivotal Attributes, Experience & Expertise:
• Personal Attributes: Strong interpersonal and communication skills, results-driven, data-informed decision-maker, confident in executive settings.
• Leadership Experience: 15+ years in revenue marketing within financial technology, with a record of advancing organizational missions and building brands across markets and geographies.
• Industry Experience: Navigating complex, global, customer-centric environments with a deep understanding of capital markets.
• Stakeholder Management: Influential relationship builder, strategic planner, and collaborator across functions.
• Business Acumen: Proven ability to drive financial outcomes, ROI, and manage risks, with a willingness to innovate in new markets.Leadership Capabilities:
• Customer Centric: Focused on customer needs and building value-driven relationships.
• Inspire & Influence: Leading through relationships, motivation, and energetic engagement.
• Drive Results: Ensuring timely execution, ownership, and resource flexibility.
• Lead Innovation: Fostering change, experimentation, and safe sharing of ideas.This role offers a hybrid work environment (2-3 days in office).Nasdaq is an equal opportunity employer. We encourage applications regardless of age, race, gender, disability, or other protected statuses. We provide accommodations for individuals with disabilities.What We Offer: Competitive rewards including salary ($225k-$275k), bonuses, equity, benefits, and growth opportunities. Compensation varies based on experience and skills.Our benefits include wealth building, health, family care, community engagement, and career development programs. For details, visit Nasdaq Benefits & Rewards Career page.
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Keywords: Nasdaq, Inc., Bethlehem , Vice President, Head of Marketing, Nasdaq Capital Access Platforms, Executive , New York, Pennsylvania