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Director of Content Marketing

Company: Jobot
Location: Bethlehem
Posted on: September 10, 2023

Job Description:

National company seeking a Director of Content Marketing for a hybrid role in Lehigh Valley, PA! Amazing benefits and WLB!This Jobot Job is hosted by: Alicia BlakeAre you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.Salary: $120,000 - $125,000 per yearA bit about us:We are the world's leading Home association that helps its members succeed through learning and certification, proprietary research, expert resources and exclusive industry events.Why join us?What we Offer:

  • Competitive base salary and overall compensation package
  • Full benefits: Medical, Dental, Vision
  • Generous PTO, vacation, sick, and holidays
  • Life Insurance coverage
  • 401 (K) with generous company matchJob DetailsThe Director of Content Marketing is an individual who is action-oriented and has the ability to think strategically with a passion for marketing execution, revenue generation by establishing brand-building, social media, and content strategies that result in efficient and effective brand marketing programs to drive awareness, engagement and encourage purchaseWhat you will do: Drive the development and refinement of the brand's creative campaign and messaging to attract potential consumers across digital and traditional advertising channelsLead the go-to-market planning and drives cross-functional collaboration, spearheads consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with external business partners, enabling strong, collaborative working relationshipsManager a team of 5 and play a mentorship role to key brand marketing members, writers, social media personel and assisting in execution and ensuring professional growthLead efforts to develop strategic marketing plans and advertising campaigns that enhance brand image and maximize revenueMonitor the performance of those strategies in order to make necessary updates and improvementsWork collaboratively with internal and external partners in identifying campaign insights that enable brand differentiation and offer a competitive edge in the marketStay on top of industry best practices and emerging strategies to keep the brand marketing relevant through compelling creative and messagingWhat you should have:Four-year undergraduate degree in marketing, advertising or business7+ years experience in brand and content marketing, from the entertainment, advertising or consumer product marketing on the client-side or with a PR firm or agencyProven capability in developing creative and innovative marketing strategies that heavily leverage online and offline channelsOutstanding creative skills in developing campaigns from inception to launchExperience crystallizing key strategic insights from disparate data sourcesStrong project management skills and ability to execute quality work within tight deadlinesSuperior communication skills and ability to interact with senior executives and external business partnersExtraordinary problem-solving skills, an entrepreneurial spirit and passion for the brand, a strategic and creative thinker with a keen eye for detailExperience with Google suit of business products, excel, powerpoint etc.Interested in hearing more? Easy Apply now by clicking the "Apply" button.

Keywords: Jobot, Bethlehem , Director of Content Marketing, Executive , Bethlehem, Pennsylvania

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