Associate Director, Immunology Omnichannel Marketing

Company: Mallinckrodt Pharmaceuticals
Location: Hampton
Posted on: January 27, 2023

Job Description:

Job Title Associate Director, Immunology Omnichannel MarketingRequisition JR000012849 Associate Director, Immunology Omnichannel Marketing (Open)Location US Specialty Brand Headquarters - USA501Additional Locations Hampton, NJJob Description Associate Director, Immunology Omnichannel MarketingThe successful candidate will be responsible for driving key marketing efforts for the largest brand (Acthar) at Mallinckrodt. As a key member of the HCP marketing channel team, they will be responsible for leveraging key insights, leading, and executing HCP digital strategy, partnering with key cross functional team members to identify new data sets/claims that will allow us to continually evolve the One Brand One Acthar Gel Campaign. This position spans across numerous therapeutic areas Nephrology, Neurology, Ophthalmology, Rheumatology, and PulmonologyEssential Functions

• Evolve Acthar Gel omnichannel strategy to improve the HCP experience with Acthar Gel
• Lead key HCP digital marketing activities such as HCP website, Search Engine marketing strategy and other digital awareness tactics to better communicate to our providers at different touch points in the patient journey
• Advance our key lead/ lag metrics to increase customer engagement and improve ROI on our digital investments
• Partner with patient marketing and PSR team to develop key HCPs tactics to help patients better adhere to their medication
• Work with key opinion leaders to develop new digital resources that span across numerous therapeutic areas
• Evolve our KOL strategy through effective KOL mapping process and partnering with Marketing Development Managers to maximize impact.
• Effectively Partners with Health outcomes and Clinical teams to identify new key data sets, developing new claims, gain prc approval that can effectively incorporate in HCP digital campaign
• Drive key National and Regional Congress activities, such as product theaters, to drive differentiation
• Manage agencies and vendors through the PRC process and partner across the organization (sales, market access, commercial operations, medical affairs, and advocacy, legal, regulatory, compliance) to ensure execution against objectives.
• Drive key marketing efforts for core activities including positioning messaging, and differentiation.
• Gain new insights to develop innovative marketing programs and initiatives targeted to influential HCPs and other care providers.,
• Develop the sales force pull through strategy and launch and train new digital resources
• Lead development and execution of tactical plan for HCP Marketing
• Supports and leads in the development of the Segmentation for the one brand One Acthar to maximize resource allocation
• Ensures 100% compliance with GPPs and establishes appropriate metrics to measure success. Ensures quarterly budget management within pre-specified variations. Track and monitor key performance indicators.Minimum RequirementsEducation / Experience / Skills:
  • Bachelors Degree required
  • MBA preferred
  • 5 plus years of commercial experience, with experience in pharmaceutical product sales and marketingPreferred Skills/Qualifications:
    • Current understanding of US healthcare market dynamics, especially regarding access (pricing topics and promotional restrictions) preferred
    • Proven accomplishment of contributing to a high performing team
    • Demonstrated leadership of complex and cross-functional projects
    • Skilled at leading HCP marketing activities
    • Experienced in strategic analysis of insights and translation into strategy
    • Understanding of traditional and non-traditional marketing channels
    • Experience in rare disease / medical/surgical promotion / specialty pharmaceutical and/or device promotionOther Skills/Competencies:
      • High sense of urgency
      • Strong business acumen and presentation skills
      • Collaborative and works effectively in a team environment
      • Highly skilled at reading others and knowing how to proceed appropriately
      • Open to feedback and the opinion / recommendations othersOrganizational Relationship/Scope:This position will report to the Executive Director, Immuno Marketing and has no direct reports.Working Conditions:Office position located in Hampton, NJ (3 days a week in office)Disclaimer:The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.LI-EG1Mallinckrodt is a global specialty p harmaceutical business that develops, manufactures, markets and distributes specialty pharmaceutical products. Areas of focus include therapeutic drugs for autoimmune and rare disease specialty areas like neurology, rheumatology, nephrology, ophthalmology and pulmonology; immunotherapy and neonatal respiratory critical care therapies; and analgesics and central nervous system drugs. The company's core strengths include the acquisition and management of highly regulated raw materials; deep regulatory expertise; and specialized chemistry, formulation and manufacturing capabilities. The company's Specialty Brands segment includes branded medicines; its Specialty Generics segment includes specialty generic drugs, active pharmaceutical ingredients and external manufacturing. To learn more about Mallinckrodt, visit www.mallinckrodt.com.Mallinckrodt Pharmaceuticals (the Company) maintains a continuing policy of non-discrimination in employment. The Company is an equal opportunity employer and complies with all applicable laws prohibiting discrimination based upon age, ancestry, color, religious creed (including religious dress and grooming practices), disability (mental and physical), marital status, medical condition, genetic information, military and veteran status, national origin (including language use restrictions), political activities or affiliation, race, sex (including pregnancy, child birth, breastfeeding and medical conditions related to pregnancy, child birth or breastfeeding), gender, gender identity and gender expression, sexual orientation, as well as any other category protected by law. Furthermore, it is our policy to provide equal opportunity to individuals with disabilities and protected veterans in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations on every location in which the company has facilities. This policy of non-discrimination shall include, but not be limited to, the following employment decisions and practices: recruiting, hiring; promotions; demotions or transfers; layoffs; recalls; terminations; rates of pay or other forms of compensation; selection for training, including apprenticeship; and recruitment or recruitment advertising. Mallinckrodt Pharmaceuticals is required to report certain payments or transfers of value (such as expense reimbursement, meals, transportation) made to U.S.-licensed healthcare professionals in compliance with the federal Physician Payment Sunshine Act (i.e. Open Payments) and certain state laws.

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