Associate Product Manager, Neurosurgery

Company: Center Valley, PA
Location: Center Valley
Posted on: November 26, 2022

Job Description:

Overview
Aesculap, Inc., a B. Braun company, is part of a 180-year-old global organization focused on meeting the needs of an ever-changing healthcare community. Through close collaboration with its customers, Aesculap provides advanced technologies for general surgery, neurosurgery and closure technologies. Aesculap continues a proud heritage of leadership and responsiveness as we strive to deliver products and services that improve the quality of patients' lives.
ResponsibilitiesPosition Summary:

Responsible for managing and implementing marketing activities for assigned product areas through research, strategic planning and implementation.

Principal Duties Responsibilities:

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• Works with senior marketing member to conduct on-going research to define market needs (includes interfacing with hospital personnel, surgeons, nurses, and sales representatives, surgical observation, and literature review) to develop and maintain product lines.
  
• Identifies and implement new product styles, patterns, line extensions, deletions.
  
• Works with Marketing Research Department to develop, analyze and maintain competitive profiles for products and companies including literature resources.
  
• Works with senior marketing member to develop, implement and update annual marketing plan for product line to maximize the company's position, as well as participates in the formulation and development of department's strategic plan.
  
• Develops short-term product promotions.
  
• Evaluates pricing strategies and works with senior marketing member on implementation.
  
• Produces on a monthly basis, accurate product sales forecasts in conjunction with Forecast Department and senior marketing person.
  
• Coordinates activities with members of various departments to implement the marketing plan (includes sales, operations, research and development, regulatory, quality assurance).
  
• Works with senior marketing member to develop and manage new product introduction process, including written product proposals, project management, all launch activities, line extensions and modifications.
  
• Works with senior marketing member to develop all marketing communications materials and promotional items (catalogs, brochures, press releases, and training materials) for assigned product line.
  
• Works with senior marketing member to distribute updates on products, the market, and competitive activities.
  
• Works with senior marketing member to create and maintain all training and in-service materials for product line and conducts product demonstrations and seminars to internal and external personnel as requested.
  
• Provides technical product support to the sales force, customer service and end user.
  
• Reviews materials with marketing and sales management.
  
• Coordinates participation at trade shows, workshops, meetings with customers, sales meetings and participates as required.
  
• Other duties may be assigned.
  
• Must comply with applicable ISO and FDA regulations as stated in our quality manual.
  
• Must embody the Company's Vision, Mission and Values.
  
  
  Secondary or peripheral job functions:
  
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  • Must be able to travel domestically and internationally by air and car, and work occasional weekends.
    
  • Must possess a valid government issued drivers license and passport.
    
  • Requires excellent written and interpersonal communication skills.
    
  • Computer skills in Windows, Lotus e-mail, Excel, Power Point and word processing desirable. SAP experience highly desirable.
    
  • This position requires the handling of instruments that may have been contaminated by blood or other bodily fluids. In compliance with Occupational Safety and Health Administration (OSHA) regulations, Aesculap will provide a safe working environment for all employees.
    
  • Able to pass and maintain annual Vendor Credentials such that healthcare facilities allow entrance into patient care areas in direct association with marketing and selling of groups products.
    
    
    Supervisory Responsibilities: Not Applicable
    
    Expertise: Knowledge & Skills
    
    
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    • Language Skills: Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to effectively present information to top management, public groups, and/or boards of directors.
      
    • Mathematical Skills: Ability to add, subtract, multiply, divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
      
    • Reasoning Ability: Ability to define problems, collect date, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
      
      Qualifications
      Expertise: Qualifications-Experience/Training/Education/Etc
      
      Required:
      
      
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      • Bachelor's Degree in business, marketing, engineering, or equivalent.
        
      • Business to business marketing or product management experience preferred, but not required.
        
        
        
        While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.
        
        
        
        
        . PI197152693

Keywords: Center Valley, PA, Bethlehem , Associate Product Manager, Neurosurgery, Executive , Center Valley, Pennsylvania