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Manager II, Channel Marketing

Company: B. Braun
Location: Bethlehem
Posted on: June 22, 2022

Job Description:

About B. Braun - -B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap - and CAPS -. -Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise - philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit .Position Summary: -Responsibilities: Essential Duties

  • Works with cross-divisional partners to design and implement short and long-term marketing plans.
  • Contributes to the development of annual revenue & profitability plan.
  • Maintains relationship with sales leadership to ensure marketing messages align with key sales objectives.
  • Develops strategic plans to drive sales through key strategic channels and to deepen engagement with customer partners.
  • Collaborates with HEOR to develop the value proposition, value story, and messages to support channel marketing efforts.
  • Collaborates with pricing to develop a pricing and contracting strategy to effectively manage market competitiveness.
  • Collaborates with Insights to drive activities that will maximize sales, defining and tracking metrics to measure the profitability of customer channel segments.
  • Defines and implements promotional activities designed to meet the needs of key, high value customer segments within the Non-acute market space.
  • Collaborates with Marketing Communications in the development of both internal and external communication programs, i.e. sales bulletins, voicemails, newsletters, corporate identity, public relations activities, customer engagement and social media strategy.
  • Maintains an active field travel schedule to regularly meet with key customers, sales personnel, vendors, and consultants.The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to me. -General: It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons. -Expertise: Knowledge & Skills
    • Requires full working knowledge of relevant business practices and procedures in professional field.
    • Uses standard theories, principles and concepts and integrates them to propose a course of action.
    • Work under minimal supervision.
    • Relies on experience and judgement to plan and accomplish assigned goals.
    • May periodically assist in orienting, training, and/or reviewing the work of peers.
    • Judgement is required in resolving complex problems based on experience.
    • Interacts with internal and/or external clients and customers to negotiate and interpret information on projects and unit operations.
    • May consult with senior management. -Expertise: Qualifications -Education/Experience/Training/Etc -Required:
      • Bachelor's degree required.
      • 06-08 years related experience required.
      • Regular and predictable attendance
      • Occasional business travel required, Valid driver's license and passport, Secrecy and invention agreement and non-compete agreementWhile performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds. - - - -. -Responsibilities: Other Duties: -The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons. -Physical Demands:While performing the duties of this job, the employee is expected to:
        • Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.Lifting, Carrying, Pushing, Pulling and Reaching:
          • Occasionally:Reaching upward and downward, Push/pull, Stand
          • Frequently:Sit
          • Constantly:N/AActivities:
            • Occasionally:Climbing stairs/ladders, Push/pull, Reaching upward and downward, Standing, Walking
            • Frequently:Finger feeling, Hearing - ordinary, fine distinction, loud (hearing protection required), Seeing - depth perception, color vision, field of vision/peripheral, Sitting , Talking - ordinary, loud/quick
            • Constantly:N/AEnvironmental Conditions:
              • Occasionally:N/A
              • Frequently:N/A
              • Constantly:N/A Work Environment: -The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
                • Noise Intensity:Moderate
                • Occasionally:Other
                • Frequently:N/A
                • Constantly:Office environment -B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at its Sharing Expertise initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.Equal Opportunity Employer Veterans/Disabled

Keywords: B. Braun, Bethlehem , Manager II, Channel Marketing, Executive , Bethlehem, Pennsylvania

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