Marketing Director
Company: Kitchen Magic
Location: Nazareth
Posted on: May 14, 2022
Job Description:
Nazareth, Pennsylvania, United States - Marketing Kitchen Magic
Seeks Proven, Highly Skilled Marketing Director Kitchen Magic, a
family-owned kitchen and bath remodeling company headquartered in
Nazareth, Pa. is searching for a proven, highly skilled Marketing
Director to help the company scale growth and profits.
A sales, marketing, and lead generation organization first, Kitchen
Magic also manufactures many of our own products and has been named
#1 in the Kitchen Category by Qualified Remodeler Magazine eight
times. Our in-house marketing and contact center teams keep leads
and quality appointments with homeowners flowing to our sales
representatives across 7 Northeastern states, 6 days a week.
Our positive company culture and powerful core values keeps our
commitment to customers and employees first.
An open book management company, Kitchen Magic teaches team members
what it means to run a successful business, gives them ownership of
costs, includes them in decisions, and shares the gains (profits)
when we win together. Responsibilities:
- Develop, lead and coach marketing team
- Bottom line accountability for marketing spend as percentage of
revenue
- Achieve financial objectives, manage annual and quarterly
budget
- Ability to build new, out of the box lead sources across
multiple platforms
- Drive efficiency up and marketing cost per sale down
- Work closely with team on brand and marketing messaging
- Utilize demographic and psychographic targeting to optimize
efforts and investments
- Create and execute Marketing Plan & Projections with team
- Analyze performance and key metrics to inform strategies
- Stay on top of industry trends and business strategies,
identify opportunities
- Know the competition, assess areas of weakness and
strengths
- Develop and implement marketing strategies for new product or
channels
- Prepare and present regular updates to leadership team
- Attend industry and sales/marketing conferences, workshops,
professional publications etc. Requirements: Kitchen Magic's
Marketing Director will have:
- The ability to connect with and inspire a team to advance a
vision building on unique capabilities for growth
- A proven track record of helping scale a business while
increasing profitability
- A vision for scaling to the next level and innovating new
revenue streams
- A strong background and understanding of direct sales, lead
generation and marketing (with an emphasis on digital such as paid
and organic search, content marketing, social media, and
analytics)
- Solid knowledge of key marketing sources such as Digital,
Print, Referral, Lead Vendor, Performance Partnerships
- Ability to present concepts in new ways, from new perspectives,
and simplify the complex
- Authorized to work in the US for any employer The People
- Extraordinary people, communication, collaboration, and
coaching skills
- Work collaboratively with sales and operations teams
- Lead with people and culture first style, upholding core
values
- Develop team and leadership, provide educational and growth
opportunities
Qualifications
- At least 10 years B to C experience in direct sales and
marketing
- Proven success in senior marketing roles
- Driven, dynamic leader
- Entrepreneurial mindset with an eye for new opportunities
- Bachelor's degree in marketing or related field, or equivalent
experience Benefits: Kitchen Magic provides a competitive salary,
benefits, profit sharing and 401k.
Kitchen Magic is an equal opportunity employer.
PM17
PI175217948
Keywords: Kitchen Magic, Bethlehem , Marketing Director, Executive , Nazareth, Pennsylvania
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