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Marketing Director

Company: Kitchen Magic
Location: Nazareth
Posted on: May 14, 2022

Job Description:

Nazareth, Pennsylvania, United States - Marketing Kitchen Magic Seeks Proven, Highly Skilled Marketing Director Kitchen Magic, a family-owned kitchen and bath remodeling company headquartered in Nazareth, Pa. is searching for a proven, highly skilled Marketing Director to help the company scale growth and profits.

A sales, marketing, and lead generation organization first, Kitchen Magic also manufactures many of our own products and has been named #1 in the Kitchen Category by Qualified Remodeler Magazine eight times. Our in-house marketing and contact center teams keep leads and quality appointments with homeowners flowing to our sales representatives across 7 Northeastern states, 6 days a week.

Our positive company culture and powerful core values keeps our commitment to customers and employees first.

An open book management company, Kitchen Magic teaches team members what it means to run a successful business, gives them ownership of costs, includes them in decisions, and shares the gains (profits) when we win together. Responsibilities:

  • Develop, lead and coach marketing team
  • Bottom line accountability for marketing spend as percentage of revenue
  • Achieve financial objectives, manage annual and quarterly budget
  • Ability to build new, out of the box lead sources across multiple platforms
  • Drive efficiency up and marketing cost per sale down
  • Work closely with team on brand and marketing messaging
  • Utilize demographic and psychographic targeting to optimize efforts and investments
  • Create and execute Marketing Plan & Projections with team
  • Analyze performance and key metrics to inform strategies
  • Stay on top of industry trends and business strategies, identify opportunities
  • Know the competition, assess areas of weakness and strengths
  • Develop and implement marketing strategies for new product or channels
  • Prepare and present regular updates to leadership team
    • Attend industry and sales/marketing conferences, workshops, professional publications etc. Requirements: Kitchen Magic's Marketing Director will have:

      • The ability to connect with and inspire a team to advance a vision building on unique capabilities for growth
      • A proven track record of helping scale a business while increasing profitability
      • A vision for scaling to the next level and innovating new revenue streams
      • A strong background and understanding of direct sales, lead generation and marketing (with an emphasis on digital such as paid and organic search, content marketing, social media, and analytics)
      • Solid knowledge of key marketing sources such as Digital, Print, Referral, Lead Vendor, Performance Partnerships
      • Ability to present concepts in new ways, from new perspectives, and simplify the complex
      • Authorized to work in the US for any employer The People

        • Extraordinary people, communication, collaboration, and coaching skills
        • Work collaboratively with sales and operations teams
        • Lead with people and culture first style, upholding core values
        • Develop team and leadership, provide educational and growth opportunities

          • At least 10 years B to C experience in direct sales and marketing
          • Proven success in senior marketing roles
          • Driven, dynamic leader
          • Entrepreneurial mindset with an eye for new opportunities
          • Bachelor's degree in marketing or related field, or equivalent experience Benefits: Kitchen Magic provides a competitive salary, benefits, profit sharing and 401k.

            Kitchen Magic is an equal opportunity employer.



Keywords: Kitchen Magic, Bethlehem , Marketing Director, Executive , Nazareth, Pennsylvania

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