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Senior Marketing Coordinator

Company: Guardian Life
Location: Bethlehem
Posted on: September 24, 2018

Job Description:

POSITION SUMMARY:The Senior Marketing Coordinator is responsible for providing social media and digital marketing consulting and training to both Financial Representatives (FRs) and Guardian Agencies. The social media consulting may be delivered 1:1 or in larger settings and may be delivered live or virtually.

The Senior Marketing Coordinator also plays a critical role in developing the communication and training curriculum and materials that support social media success at Guardian. This includes participating in the creation, maintenance and communication of thoughtful social media training resources (print, digital, automated email journeys, presentation, and other). These resources target Guardian FRs and agencies to help them build their brand, drive prospecting, and create better customer experiences.

This Social Media role is an excellent opportunity to join a growing and dynamic marketing team that develops and executes distribution marketing initiatives within Guardians individual markets business (Life and Disability Insurance and Wealth Management). The Senior Marketing Coordinator reports to the Director of Social Media within Individual Markets Marketing.POSITION RESPONSIBILTIES:


  • Become a resident expert on all social media business channels and best practices for financial advisors including, but not limited to: LinkedIn, LinkedIn Sales Navigator, Facebook business pages, Twitter, Instagram and others
  • Provide both web-based and face-to-face social media training
  • Communicate social media sales concepts to FRs to drive activity
  • Develop and maintain social media training materials and other resources as needed
  • Handle the day-to-day operations of Proofpoint and Grapevine6 including the on-boarding and/or off-boarding of FRs as well as monthly reporting for both platforms
  • Provide monthly and ad-hoc reporting on all social media programs and platforms for internal stakeholders and senior leadership
  • Oversee the Social Media Team email campaigns for Social Selling Best Practices, Grapevine6, and LinkedIn/LinkedIn Sales Navigator as well as helping to create new email campaigns within Salesforce Marketing Cloud.
  • Supporting Guardians Social Media Teams shared inbox and support calls

    Keywords: Guardian Life, Bethlehem , Senior Marketing Coordinator, Advertising , Bethlehem, Pennsylvania

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