Email Marketing Coordinator

Company: Astound Broadband
Location: Bethlehem
Posted on: May 26, 2023

Job Description:

Position Location(s): You may be based in Falls Church, VA, DC Metro, or near any other major Astound market office Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services-and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company. Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you'll stay empowered to do your best work by creating astounding possibilities for local communities and beyond. A Day in the Life of the Email Marketing Coordinator: Core responsibilities are focused on email operations to execute various email marketing campaigns end-to-end by following established production processes. These include, but are not limited to:

• Creative development, backend set-up, scheduling, deployment, and performance analysis with limited oversight
• Attending internal stakeholder consultative meetings & taking direction from Sr. Manager, Email Marketing, on developing complete client solutions
• Gathering and/or developing creative assets, code, and testing email templates
• Building audience segments, shepherding campaigns through approval gates, deploying approved emails, and reporting on performance
• Supporting lighter weight email drops/campaigns independently or with little oversight
• Act in a support capacity for the email marketing team to facilitate effective collaboration with campaign's internal stakeholders across the company B2B and B2C. Help set up calls and outline call agendas
• For each assigned campaign, help gather and organize assets, know deadlines and other key dates, as well as understand campaign goals/business needs
• Actively participate in in-team planning sessions by bringing up innovative ideas and suggestions, based on Candidate's knowledge of the modern email marketing practices, benchmarks and/or industry trends
• Following Sr. Manager's directions, proceed to development of campaign/program assets, including building templates, segments and a campaign canvas in Eloqua, coordinating landing page development with a Web Development team, obtaining stakeholders' approvals, and activating ready-to-launch campaigns on schedule
• Help manage and maintain Email Marketing Master Calendar and alert Sr. Manager about any audience overlaps and provide campaign development status updates, affecting drop schedule
• Know and actively use in a daily work Brand Guidelines and the Library of Email Template components. Help develop new components as appropriate
• Be aware of larger Digital Marketing initiatives and take holistic approach to campaign management, ensuring a close alignment with Integrated Digital Marketing campaigns and cohesive marketing communications across channels
• Partner with Social Media and Content Marketing & SEO teams on developing compelling email marketing communications, including email copy/messaging
• Develop email template HTML by writing code from scratch, using component code snippets, or a combination of those to ensure clean rendering across email clients
• Understand data structure and list segmentation within the email marketing platform (Relational / SQL Tables)
• Assist email marketing team members in the Eloqua database/record management; specifically, the DB clean-up practices and projects
• Measure effectiveness of email campaigns against major KPIs; prepare comprehensive reports and analysis. Present data to key stakeholders and propose future campaign optimizations, as appropriate What You Bring to the Table:
  • Minimum 2 - 3 yrs. experience at a medium/large national brand in an Email Marketing-specific role
  • Must have intermediate level of HTML hands-on experience
  • Must have strong, hands-on CSS coding skills
  • Practical knowledge of Best Practices and industry standards applicable to email template design, coding and deployment
  • Image editing skills (Adobe Photoshop, InDesign, and Illustrator)
  • Familiarity with Google Analytics
  • Understanding of IA/UX & web design principles and how those differ or apply to email template design
  • Knowledge of CAN SPAM, Privacy Policy fundamentals for email marketing and list management
  • Strong time management and communication skills
  • Extreme attention to detail Education and Certifications:
    • Bachelor's degree is required, with Major in Marketing Communications, Digital Marketing, or Computer Science We're Proud to Offer a Comprehensive Benefits Package Including:
      • Competitive compensation
      • 401k with employer match and immediate vesting
      • Paid parental leave
      • Tuition reimbursement program
      • Employee discount program
      • Entrepreneurial yet established and growing organization where you can make a true impact! For the state of Washington, benefits include:
        • Competitive compensation
        • Paid Time Off/Vacation: 80 hours per year and increases based on tenure with the organization ( PTO/Vacation is specific to our West region and could vary within other geographical regions)
        • Paid Holidays: 7 days per year
        • Paid Sick Leave based on state and local ordinance
        • Insurance options including: medical, dental, vision, life and STD insurance
        • 401k with employer match and immediate vesting
        • Tuition reimbursement program
        • Employee discount program The base salary range for this position is $65,000- $75,000, plus opportunities for bonus, benefits and commission, if applicable. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities. Our Mission Statement: Take care of our customers Take care of each other Do what we say we are going to do Have fun Diverse Workforce / EEO: Astound Broadband is proud to be an Equal Opportunity Employer. We embrace, support, and thrive on each other's differences to maximize the experience of our teammates and our community. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Astound Broadband, Bethlehem , Email Marketing Coordinator, Advertising , Bethlehem, Pennsylvania