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Digital Marketing Specialist

Company: DLP Capital
Location: Bethlehem
Posted on: January 16, 2022

Job Description:

Reports to: Creative Director

Company: DLP Capital

Location: Bethlehem, PA

Compensation: $40,000 - $50,000/ year

Benefits: Health, Dental and Vision Insurance, 401(k) with company matching, Voluntary Insurance, 3-weeks Paid Time Off, Holidays, Learning/Educational Incentives, Living Fully Well-being Program, Flexible Work Schedule, Company Events, and the incredible feeling of fulfillment from making a difference in the lives of others while achieving your dreams and goals!

DLP Capital - DLP Capital (DLP) is a leader in the single and multi-family real estate sectors of brokerage, investment management, asset management, property management, construction, and private lending. DLP leads and inspires the building of wealth and prosperity through the execution of innovative real estate solutions. DLP generates consistent returns and results for its investors and partners and gives back through its foundation. The family of companies includes DLP Capital Partners, DLP Lending, DLP Real Estate Management, DLP Realty, Alliance Loan Servicing, and DLP Closings.

Summary: The Digital Marketing Specialist manages and executes projects and campaigns across all relevant digital platforms for DLP's family of companies, including PPC, SEO, SEM, Paid Social, and remarketing efforts. The Digital Marketing Manager owns the creation of and all content updates on DLP Capital's websites. This person provides highly optimized, integrated web solutions aimed at maximizing conversion rates while ensuring the user experiences are up to par with current best practices. The candidate will lead the businesses' SEO strategy and execution plans and work with a third-party vendor or tool to optimize all websites for organic and paid SEO marketing efforts. The Digital Marketing Specialist also runs marketing automation campaigns for all DLP businesses through our Pardot/Salesforce platform.

What You have already achieved: (Requirements)
2 Years of Marketing Experience
Strong working knowledge of social media specifically for corporate usage
Project management background preferred
College degree preferred

What you are great at: (Responsibilities)
Lead the Digital Marketing initiatives across the DLP family of companies
Lead the website building, tracking, analytics, and KPI dashboards
Manage SEO plans and work with third-party vendors or tools to optimize all websites for organic and paid SEO initiatives
Lead the development & management of digital marketing campaigns for our events, products, and services
Run marketing automation projects through Pardot and Salesforce, for all DLP companies (including email marketing, landing page implementation and event attendance tracking) in close collaboration with the Creative Director
Ensure the CRM's functionality, reporting, automations, utilizations and integrations are set up properly for proficient use
Implement the Inbound/Outbound Marketing campaigns and performance
Manage website development and overall web presence together with the IT department
Execute the process to ensure all websites are updated consistently
Ensure the DLP websites are set up properly, integrated with CRM systems and analytics tracking, and kept up to date
Working with the DLP business unit marketing directors, oversee the process to ensure all personnel changes are updated on websites with integrations to related CRM systems
Lead the conversion optimization of the DLP business unit campaigns and landing pages across the websites
Lead ad targeting across the DLP platforms

Who you will work with:
450+ high energy team members ready to assist with any project
An experienced top-level Leadership team
A world-class centralized marketing team

What you're motivated by:
A fast pace. We've grown exponentially and new team members continue to join our DLP family.
An executive leadership team that trusts each other, communicates effectively, and is committed to helping team members grow, both personally and professionally.
Visionary, smart, and thoughtful CEO. Ours is the kind of leader you read about, hope to work with, and learn from.
A culture focused on developing and investing in team members - coaching, training, and supporting each other. We have a mantra of "Leaders made here" at DLP, focused on developing and growing leaders.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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Keywords: DLP Capital, Bethlehem , Digital Marketing Specialist, Advertising , Bethlehem, Pennsylvania

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