Marketing Automation Specialist
Company: Olympus Corporation of the Americas
Location: Center Valley
Posted on: February 19, 2021
Working Location: PENNSYLVANIA, CENTER VALLEY Are you looking
for a company that cares about people's lives and health, including
yours? At Olympus, we help make people's lives healthier, safer and
more fulfilling, every day.
Let's inspire healthier lives, together. Job Description The
Marketing Automation Specialist maintains responsibility for the
planning and execution of all marketing automation and email
marketing initiatives by leveraging best practices and emerging
trends. An ideal candidate will be able to successfully coordinate
between the several Medical Systems Group business units, as well
as other internal teams (content marketing, IT, Salesforce
enablement, global, etc. ), to synthesize complex ideas into
executable strategies, and articulate the value of campaigns,
defined by KPIs and measurable results.
Job Duties * Optimize and manage all functionality and data within
existing Pardot account. * Coordinate between third party tools,
platforms, and internal teams to successfully configure
integrations and automations within Pardot and MarTech systems. *
Plan, develop and execute all email marketing campaigns in
partnership with appropriate departments and third parties. *
Perform day-to-day system maintenance tasks, including: list,
folder, and data maintenance, performance monitoring, functionality
QA checks of automation rules, lead scoring models, A/B tests,
forms, etc. * Collaborate with key content creation point of
contacts (copywriters, designers, developers, integrated marketing
communications, etc.) to develop content and advise on best
practices. * Test and analyze recipient segments, lists, and drip
campaigns performance and subsequently presenting on performance
and optimizing accordingly. * Recommend new strategies, platform
integrations, and workflow processes to increase the scalability
and efficiency within the marketing organizations. * Serve as
primary all-around Pardot support and marketing automation
consultative resource to internal teams and stakeholders. * Perorm
other duties as assigned. Job Requirements REQUIRED
QUALIFICATIONS:* Bachelor's degree in Marketing or a related field.
* Minimum of two years working in a marketing automation function,
email experience required.
* Experience working extensively within Pardot required.
* Experience with Salesforce required.
* Experience with Salesforce Marketing Cloud or comparable
* Working knowledge of marketing funnel best practices
PREFERRED QUALIFICATIONS: * Experience measuring impact and value
of campaigns and touches, using best-practice analytics and testing
* Experience with B2B lead gen and multi-touch nurture streams
* Omni-channel marketing experience strongly preferred.
* Experience with web analytics preferred.
* Experience working in a regulatory field a plus.
* Basic understanding of HTML and CSS a plus.
* Strong oral and written communication skills.
* Ability to present concepts and results to all levels, including
an executive-level audience.
* Exceptional project management skills.
* Ability to converse both technically and strategically.
* Ability to problem solve and consider multiple approaches to
* Ability to handle ambiguity and to deal effectively with a
constantly changing environment.
* Must be able to comply within existing brand guidelines, tone,
and legal standards.We realize work isn't just a job to you.
It's a big part of your life, but not the only part. That's why we
offer competitive salaries, a robust 401(k) program, annual bonus
program and comprehensive medical benefits, as well as tuition
reimbursement, flexible schedules, parental and adoption leave,
on-site services and Colleague Affinity Networks - so you can be
ready for where life can take you.Olympus is passionate about the
solutions it creates for the medical, life sciences, and industrial
equipment industries, as well as cameras and audio products. For
more than 100 years, Olympus has focused on making people's lives
healthier, safer and more fulfilling by helping detect, prevent,
and treat disease, furthering scientific research, ensuring public
safety, and capturing images of the world.Olympus' Medical business
uses innovative capabilities in medical technology, therapeutic
intervention, and precision manufacturing to help healthcare
professionals deliver diagnostic, therapeutic, and minimally
invasive procedures to improve clinical outcomes, reduce overall
costs, and enhance the quality of life for patients. Olympus'
Medical portfolio includes endoscopes, laparoscopes, and video
imaging systems, as well as surgical energy devices, system
integration solutions, medical services, and a wide range of
endotherapy instruments for endoscopic and therapeutic
applications. For more information, visit .Olympus...True To You.
True To Society. True To LIFE.It is the policy of Olympus to extend
equal employment and advancement opportunity to all applicants and
employees without regard to race, color, national origin (including
language use restrictions), citizenship status, religious creed
(including dress and grooming practices), age, sex (including
pregnancy, childbirth, breastfeeding, medical conditions related to
pregnancy, childbirth and/or breastfeeding), gender, gender
identity and expression, sexual orientation, marital status,
disability (physical or mental) and/or a medical condition, genetic
information, ancestry, veteran status or service in the uniformed
services, and any other characteristic protected by applicable
federal, state or local law.Posting Notes: -- United States (US) --
Pennsylvania (US-PA) -- Center Valley -- #Recruit
Keywords: Olympus Corporation of the Americas, Bethlehem , Marketing Automation Specialist, Advertising , Center Valley, Pennsylvania
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