Marketing Automation Specialist

Company: Olympus Corporation of the Americas
Location: Center Valley
Posted on: February 19, 2021

Job Description:

Working Location: PENNSYLVANIA, CENTER VALLEY Are you looking for a company that cares about people's lives and health, including yours? At Olympus, we help make people's lives healthier, safer and more fulfilling, every day.

Let's inspire healthier lives, together. Job Description The Marketing Automation Specialist maintains responsibility for the planning and execution of all marketing automation and email marketing initiatives by leveraging best practices and emerging trends. An ideal candidate will be able to successfully coordinate between the several Medical Systems Group business units, as well as other internal teams (content marketing, IT, Salesforce enablement, global, etc. ), to synthesize complex ideas into executable strategies, and articulate the value of campaigns, defined by KPIs and measurable results.
Job Duties * Optimize and manage all functionality and data within existing Pardot account. * Coordinate between third party tools, platforms, and internal teams to successfully configure integrations and automations within Pardot and MarTech systems. * Plan, develop and execute all email marketing campaigns in partnership with appropriate departments and third parties. * Perform day-to-day system maintenance tasks, including: list, folder, and data maintenance, performance monitoring, functionality QA checks of automation rules, lead scoring models, A/B tests, forms, etc. * Collaborate with key content creation point of contacts (copywriters, designers, developers, integrated marketing communications, etc.) to develop content and advise on best practices. * Test and analyze recipient segments, lists, and drip campaigns performance and subsequently presenting on performance and optimizing accordingly. * Recommend new strategies, platform integrations, and workflow processes to increase the scalability and efficiency within the marketing organizations. * Serve as primary all-around Pardot support and marketing automation consultative resource to internal teams and stakeholders. * Perorm other duties as assigned. Job Requirements REQUIRED QUALIFICATIONS:* Bachelor's degree in Marketing or a related field. * Minimum of two years working in a marketing automation function, email experience required.
* Experience working extensively within Pardot required.
* Experience with Salesforce required.
* Experience with Salesforce Marketing Cloud or comparable platforms required.
* Working knowledge of marketing funnel best practices required.
PREFERRED QUALIFICATIONS: * Experience measuring impact and value of campaigns and touches, using best-practice analytics and testing protocols.
* Experience with B2B lead gen and multi-touch nurture streams preferred.
* Omni-channel marketing experience strongly preferred.
* Experience with web analytics preferred.
* Experience working in a regulatory field a plus.
* Basic understanding of HTML and CSS a plus.

* Strong oral and written communication skills.
* Ability to present concepts and results to all levels, including an executive-level audience.
* Exceptional project management skills.
* Ability to converse both technically and strategically.
* Ability to problem solve and consider multiple approaches to resolution.
* Ability to handle ambiguity and to deal effectively with a constantly changing environment.
* Must be able to comply within existing brand guidelines, tone, and legal standards.We realize work isn't just a job to you.
It's a big part of your life, but not the only part. That's why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks - so you can be ready for where life can take you.Olympus is passionate about the solutions it creates for the medical, life sciences, and industrial equipment industries, as well as cameras and audio products. For more than 100 years, Olympus has focused on making people's lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world.Olympus' Medical business uses innovative capabilities in medical technology, therapeutic intervention, and precision manufacturing to help healthcare professionals deliver diagnostic, therapeutic, and minimally invasive procedures to improve clinical outcomes, reduce overall costs, and enhance the quality of life for patients. Olympus' Medical portfolio includes endoscopes, laparoscopes, and video imaging systems, as well as surgical energy devices, system integration solutions, medical services, and a wide range of endotherapy instruments for endoscopic and therapeutic applications. For more information, visit .Olympus...True To You. True To Society. True To LIFE.It is the policy of Olympus to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.Posting Notes: -- United States (US) -- Pennsylvania (US-PA) -- Center Valley -- #Recruit

Keywords: Olympus Corporation of the Americas, Bethlehem , Marketing Automation Specialist, Advertising , Center Valley, Pennsylvania