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Salesforce Digital Marketing Technology Manager

Company: Guardian Life
Location: Bethlehem
Posted on: January 14, 2020

Job Description:

Position Objective

Are you a Salesforce professional who enjoys working with leading edge marketing automation solutions and creating email, SMS, and digital marketing campaigns? Is a culture where People Count, We Do the Right Thing, and We Hold Ourselves to Very High Standards important to you? If so, Guardian is seeking a Salesforce Digital Marketing Technology Manager with demonstrated skills in marketing automation and technology, a keen attention to detail and a knack to build trusted relationship with internal clients.

You Will

-- Build an instance of Salesforce Marketing Cloud from the ground up and lead the development of the platform for consumer marketing within the Group Enrollment business segment.

-- Create and execute industry-leading, consumer-focused marketing transformation solutions on the Salesforce platform (CRM, Salesforce Marketing Cloud/ExactTarget).

-- Project manage as well as configure, maintain and support the digital marketing infrastructure and environment.

-- Provide CRM subject matter expertise to stakeholders on key methodologies and approaches, advising leadership on the design of the future execution model, process and/or technology road map for consumer marketing and CX capabilities.

-- Design and lead development efforts leveraging SaaS platforms including, Salesforce Marketing Cloud, Campaign Management, Multichannel Engagement, Digital Development Tools/Frameworks and CMS Frameworks.

-- Manage programs and projects, communicate and execute capability development opportunities across multiple workstreams, functions, business lines and subsidiaries.

-- Scope, build and manage project teams and initiatives across multiple priorities to align with budget and key operational metrics.

-- Manage budgets, produce and manage robust operational metrics.

-- Manage the capabilities, contribution, deployment, and administration of a team of technical employees.

-- IT partner collaboration to translate business requirements into technical requirements.

Reporting Relationships

As our Salesforce Digital Marketing Technology Manager, you will report to our Director, Enrollment Strategy who reports to our Head of Enrollment, Group & Worksite Markets.

Keywords: Guardian Life, Bethlehem , Salesforce Digital Marketing Technology Manager, Advertising , Bethlehem, Pennsylvania

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